March 28, 2024 – Major League Soccer (MLS)
LA Galaxy News Release
LOS ANGELES – The LA Galaxy today announced a first-of-its-kind content collaboration between a Major League Soccer team and Vevo, the world’s leading music video network.
Through this partnership, 12 LA Galaxy players will curate a hour-long block of music video programming, personally introducing each of their chosen favorite music videos, such as System of a Down’s “Chop Suey”, Shaggy’s “Angel ft. Rayvon”, and Lil Baby’s “Crazy”. Beginning today, the joint program will air ahead of LA Galaxy game days across the Vevo network, including the ‘Vevo Pop’ channel and playlists on YouTube and the Vevo TV app.
Fans will be able to gain an introspective look into the musical tastes of each player as they share the reasons for when and why they watch a specific music video – whether that is to relax or get motivated ahead of practice, travel days, game days, and more.
“We are thrilled to announce a first-of-its-kind collaboration between the LA Galaxy and Vevo, offering fans an exclusive music video viewing experience,” said LA Galaxy Chief Creative and Brand Officer, Will Misselbrook. “Several of our players shared unique insights into their musical preferences, from hype videos to personal anthems, curated into themed programs on Vevo’s network. This marks the next step in personalized content with LA Galaxy – a harmonious fusion of soccer and music videos, showcasing the diverse tastes of our players in conjunction with Vevo’s curatorial expertise and vast reach.”
The LA Galaxy brand is dedicated to captivating entertainment and immersive experiences for fans, aiming to extend the club’s reach beyond soccer. Recognizing the shift from traditional marketing, the brand strategy behind this collaboration with Vevo is to curate premium, socially, and culturally relevant content across diverse formats for a broad audience.
“As the daily tastemakers of the music video, we enjoyed handing the reins over to the LA Galaxy team to curate this special program. The synergy between music videos and sports is undeniable. According to Vevo’s latest research, 70% of sports fans are also avid music fans – a huge opportunity for brands to connect with these converged fan bases,” added Vevo Vice President of Media & Distribution Marketing, Aneesa Steilen. “The players’ picks exemplify the cultural relevance of music videos. For example, they enjoy reminiscing about their families and hometowns – just as consumers…
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