February 27, 2024 – National Women’s Soccer League (NWSL) News Release
NEW YORK – The National Women’s Soccer League and NIKE, Inc. today unveiled vibrant new primary and secondary uniforms for each of the league’s 14 member clubs as part of a historic reset ahead of the 2024 season kicking off on Friday, March 15. Drawing inspiration from the colors and landscapes of the areas where they live and play, each club’s new collection emphasizes pride in their community and belief in their team – celebrating the connection between athletes and fans, all while ensuring players are sporting the latest in performance innovation while they play.
This is the first time ever that a women’s professional soccer league has received a league-wide kit reset, as Nike hits refresh on the primary and secondary uniforms for every single team in the NWSL. The thoughtful designs reflect each club’s identity, provide a sense of joyful expression, and celebrate the energy created by sport for the teams and their communities. While the primary kits are where the individual club’s unique stories come to life, the secondary kits, which feature a gradient shift from dark to light using club colors, speak to the strength of the collective. Several primary kits also feature an “Outer Pride,” a saying or logo selected by the club to represent their community. The pre-match tops’ shared design was created by stacking traditional crests on top of one another and then adding texture and color to symbolically bring all the teams together as one.
“This launch marks a pivotal moment for the NWSL as we join forces with Nike to introduce a visually striking, bold and community-inspired kit collection for all 14 clubs,” said NWSL Vice President of Consumer Products Katie Eaton. “We understand the importance of creating a range of products, from training gear to match uniforms, that effectively serve the needs of our players on the field while also ensuring that kit designs resonate with the fans who support and celebrate their teams with passion.”
“This historic uniform refresh with Nike exemplifies our continued commitment to raising the bar and elevating the NWSL brand with vibrant kits that symbolize the powerful connection between the clubs, players, fans and our communities,” said NWSL Chief Marketing and Commercial Officer Julie Haddon. “We are excited to build upon this energetic moment as we approach our 2024 season kickoff.”
This season, Nike designed bright, bold, beautiful pieces…