April 19, 2024 – Major League Soccer (MLS)
Chicago Fire FC News Release
CHICAGO – Chicago Fire FC and Shedd Aquarium today announced a new partnership to cross-promote the unique entertainment, cultural, and educational experiences available in one visit to Museum Campus. Together, the Fire and Shedd will collaborate to create unique programming and storytelling at both the aquarium and Soldier Field, including a Shedd takeover of the Chicago Fire match on Saturday, April 20 versus Real Salt Lake – just days ahead of Earth Day.
Together, the Fire and Shedd will work together to create experiential events, both at the aquarium and in-stadium at Soldier Field for fans, customers, and staff. Through email marketing, social media, digital advertising, and more, the Fire and Shedd will work together to digitally cross-promote upcoming events, exhibits, and programming. Both organizations will also benefit from on-site venue integration, with the Shedd receiving LED and videoboard signage, along with in-stadium activation space during select Fire home matches at Soldier Field, and the Fire receiving advertising on-site at Shedd and the ability to promote.
“Chicago Fire FC is extremely excited to be joining with the historic Shedd Aquarium on a new one-of-a-kind partnership,” said Chicago Fire FC President of Business Operations Dave Baldwin. “Together, we can create an alliance that offers expanded reach and unique programming, while growing our stewardship within the Chicago community and showing the world the best this wonderful city has to offer. Additionally, we’re thrilled to be unveiling this partnership during MLS Greener Goals Week of Service, where our Club has been able to support organizations such as Shedd in their conservation and sustainability efforts to offset the harm done to the environment.”
Additionally, the Fire and Shedd will work together to create a Shedd Aquarium takeover at Soldier Field. Shedd Aquarium Day will take place on April 20 during the Fire’s home match versus Real Salt Lake, chosen to align with the celebration of Earth Day on April 22. This year, Earth Day’s global theme is “Planet vs. Plastic,” so Shedd will share important conservation and plastic reduction tips from the aquarium’s Let’s Shedd Plastic program on the rotational video board and concourse television throughout the match and will also create a special, aquatic-themed halftime experience for select fans.
During the Shedd Aquarium Day match, the Club will embrace…
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