February 16, 2024 – Major League Soccer (MLS) – Chicago Fire FC News Release
CHICAGO – After several seasons in navy blue, Chicago Fire FC and Carvana unveiled the “Return to Red” Kit during an event at Moonlight Studios last night ahead of the 2024 MLS regular season.
The official unveiling event marked the start of a new era and the Fire’s widely anticipated return to its iconic kits in red – a color deeply embedded in the team’s identity and hearts of its supporters since its inaugural season in 1998 when the Club won the Lamar Hunt U.S. Open Cup and the MLS Cup, earning the “Double” and gaining the nickname “Men in Red.”
The Fire’s 2024 “Return to Red” kits are available now on MLSStore.com and will be available for purchase on Saturday Mar. 2 at Soldier Field for the Club’s home opener. For the Fire’s most passionate fans who are looking to get a head start on cheering on the Men in Red, “Return to Red” kits will be on sale at the Fire Pitch (located at 3526 N. Talman Ave.) beginning today at 10:00 a.m. CT.
The choice to return to the classic red kits embodies the fiery spirit and collective determination of Chicago Fire players, fans, and the City of Chicago. A mix of the historic red look, with a modern flare to reflect the current team, the jersey symbolizes Chicago’s pride and forges a bond that extends beyond soccer. Returning to red is not just about a return to the Club’s roots; while serving as a nod to the Fire’s glorious past and a celebration of a passionate fan base, the return to red is a commitment to getting the Club back to where it belongs. The “Return to Red” kit represents a legacy reborn – the Men in Red are back, and here for all Chicago.
The “Return to Red” kit is heavily influenced by early Chicago Fire FC kits – a fire red base, a prominent white bar across the front of the chest with Chicago flag blue borders, and white stripes across the shoulders, around the sleeves, and around the neck. What distinguishes the “Return to Red” kit from its predecessors is detailing under the arms, along the sides, and along the bottom edge of the kit, featuring a deep red star pattern, honoring the Second Star representative of the Great Chicago Fire, the Club’s namesake.
Originally launched in October 2021 along with a new brand identity, “A Crest for All Chicago” was designed in collaboration with the Club’s fans and integrates colors from the city’s official flag. The crest includes one of the four stars – the Second Star – in the…
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