Atlético Launches Atleti Equal Access, Announces Partnership with Yedoma Inc.

January 24, 2024 – Canadian Premier League (CPL) – Atletico Ottawa News Release

OTTAWA, ON – Atlético Ottawa is delighted to announce the launch of ATLETI EQUAL ACCESS, an initiative which aims to promote accessibility and inclusion in the game of soccer in Ottawa by addressing barriers, especially those faced by underrepresented groups. It will endeavour to provide affordable access to soccer culture, professional soccer matches, and supporting programs that increase access to enjoying and playing the beautiful game in the nation’s capital.

Kicking off the initiative in 2024, Atlético Ottawa is working with St. Anthony’s Soccer Club (part of the Powered By Atlético system) to bring a winter curriculum of soccer training, free of charge, to children from the Odawa Native Friendship Centre. In addition to this, building on a program started in 2023, Atlético is proud to announce Yedoma Inc. as the inaugural program partner of Atleti Equal Access, with a ticketing initiative that will provide access to professional soccer matches in Ottawa to 400 participants from four local community centres, including a food and beverage component.

“As a Season Seat Member for Atlético Ottawa, I am thrilled to create a meaningful partnership that goes beyond the excitement I get watching Atletico on the pitch,” said Andrew Henderson, Owner, Yedoma Inc. “This initiative, providing equal access to all communities in the Ottawa region, aligns with Yedoma’s core values. Supporting this initiative is not just about enjoying the game- it’s about enriching our community by breaking down barriers and creating lasting memories for more people. Yedoma is proud to contribute to a cause that brings the beautiful game closer to communities in need, ensuring that the magic of Atletico reaches a wider audience in Ottawa.”

Although Atleti Equal Access is being formally launched today, the inception of the initiative dates back to Atlético Ottawa’s first season at TD Place, including work with Kids Up Front. Thanks to this partnership, 2,500 participants from 26 unique child-serving agencies have been given access to witness professional soccer in person and this will continue in 2024.

“We are thrilled to be able to share the launch of Atleti Equal Access with the local community, and we are delighted to announce Yedoma Inc. as the initiative’s first program partner, during Soccerlude 2024,” said Thomas Stockting, Community Development Manager, Atlético Ottawa. “The Beautiful…