December 22, 2023 – United Soccer League Championship (USL) – Oakland Roots News Release
Oakland, CA – Two weeks ago, Oakland Roots and Soul Sports Club announced their new partnership with CHARLY USA, the recently appointed Official Apparel and Footwear Partner of the USL Championship. CHARLY USA will support the Oakland Roots and Soul through unique kit designs that reflect Oakland’s ethos and will be available to fans in the new year. The partnership will also include outfitting players and staff with custom game day apparel.
“Our city has a deep connection to our Mexican and Mexican American roots that aligns greatly with CHARLY USA as a brand and Apparel provider,” said Oakland Roots and Soul CMO, Edreece Arghandiwal. “The connection to our Roots with our offices being in the Fruitvale, Oakland’s historic Mexican district, was the perfect way to celebrate our new partnership with CHARLY USA.”
“Oakland Roots are one of the premier USL teams, and the excellence they have as a team, alongside Oakland Soul and Project 51O, drew us to this partnership,” said CHARLY USA Managing Director Jason Wells. “This goes much further than sports sponsorship. It is a true partnership that will bring to life the iconic culture of Oakland and CHARLY’s strong sense of soccer heritage. We cannot wait to draw upon their commitment to the city and fanbase and create memorable kits and apparel for teams competing at the highest level.”
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