May 11, 2023 – National Women’s Soccer League (NWSL) – Angel City FC News Release
LOS ANGELES – Angel City Football Club (ACFC) and Founding Partner Klarna, a leading global payments provider and shopping service, today announced the launch of an exclusive merchandise capsule collection in an effort to bring more fan merchandise to women’s sports.Working closely on design and production with one of the leaders in sustainable fashion and advocacy in LA, the Suay Sew Shop, the merchandise is made from 100% upcycled and recycled materials.
The three-item collection – a windbreaker, bucket hat, and fanny pack – is now available for fans exclusively on Klarna for 24 hours HERE and will be available more widely across www.AngelCity.com starting Friday, May 12. Fans who purchase an item from the collection with Klarna through the launch weekend – May 11-May 14 – will receive $10 off their order.
Each item in the collection incorporates pieces of the fabric from the custom tifo that read “Un Nuevo Amanecer” (A New Dawn) unveiled by ACFC supporters at its first-ever game on April 29, 2022, at BMO Stadium in Los Angeles – a first for any soccer team in the United States. A tifo is a visual display by a team’s supporters of any choreographed flag, sign, or banner, typically unveiled just before kick-off as a way to show their support and dedication to their team.
In collaboration with Klarna, Angel City FC will continue to call upon its network to donate clothing to theDowntown Women’s Center throughout the year.Building on last year’s community partnership, 10% of the merchandise sales will go to supporting the Downtown Women’s Center’s social enterprise, MADE by DWC Resale Boutique, which focuses on promoting a circular economy of sustainable fashion while empowering women in Los Angeles to break the cycle of homelessness through employment. Klarna will continue its work of supporting the LA community and inspiring sustainable shopping habits by matching this donation of sales.
“This opportunity to bring together our impact work, our partners, and the incredible ACFC Supporter Groups is so special. We are privileged to co-create the “A New Dawn” collection that will let people literally wear a piece of history forever, while also driving sustainable practices and supporting our partners at the Downtown Women’s Center,” said Catherine Dávila, Head of Community at ACFC. “From the beginning, we have built this club around impact, so we know fans will be proud to…