April 14, 2023 – United Soccer League One (USL1) – Forward Madison FC News Release
Forward Madison 2023 home kit
(Forward Madison FC)
Madison, WI: The 2023 Forward Madison Home Kit was unveiled by the club at a kit launch event in the Forward Club at Breese Stevens Field on Friday night. In front of a crowd of Forward Madison supporters, players were introduced in their kits ahead of the first USL League One match at Breese Stevens Field on Saturday, April 15th at 6pm.
As part of its commitment to never take itself too seriously, Forward Madison FC’s kit launch video provided a spoof on the homogenization of American Soccer kit launches. The over the top video was produced internally by the Club to poke fun at Forward Madison and the greater American soccer landscape.
The home kit will be worn in both the 2023 and 2024 Forward Madison seasons as part of a long-term commitment by the Club to wear their home kit in two year cycles. It features a two-toned blue colorway, re-introducing the primary light blue sleeves. The home kit has a geometric pattern that includes words like “FMFC”, “917”, “FLOCK”, “1856”, and “608” carefully integrated. The kit’s badge is a raised crest badge. Dark blue sleeve caps, and overlapping collar, and an alternate logo on the back of the kit complete the new design.
“When we started talking about this new home kit design, I really wanted to drive home what visually makes Forward Madison FC,” Creative Director Will Jenkins said. “I really wanted to pay homage and embellish the common denominators of prior designs, while rooting ourselves to who we visually are. The iconic white sash, present in Madison’s flag representing the Isthmus. Bringing the sky blue back into prominence on the sleeves and the raised crest over the kit’s heart. Incorporating the chevrons from prior kits, but through a different lens with a geometric type pattern that houses a handful of verbal easter eggs of this club’s foundation.”
“One of the things we were most pleased with was creating a design where even if you don’t notice the hidden text or have a custom kit name and number on the back, these patterns and shapes can serve as a design asset in themselves and still work,” Jenkins said. “To me, the end design achieved was aligned with my goal at the beginning, which was anchoring the kit down to our past, while creating a design to push us forward.”
“We’re excited to have a fresh, new home look for the 2023 season,” Director of Merchandising Chase…