February 16, 2023 – Major League Soccer (MLS) – Los Angeles FC News Release
The 2022 MLS Cup Champion Los Angeles Football Club (LAFC) unveiled the Club’s new ‘Smokescreen’ away kit for the 2023-24 season. Authentic and replica ‘Smokescreen’ jerseys will be available to purchase online at adidas.com and mlsstore.com beginning Thursday, February 16 at 8 a.m. PT.
Fans are invited to join LAFC on Pepsi Plaza at BMO Stadium Saturday, Feb. 18 from 1:00 – 5:00 PM PT for the official 2023 ‘Smokescreen’ kit launch presented by FLEX Power Tools. This is the first in-person opportunity for fans to view, purchase and customize the brand-new jersey.
LAFC ‘Smokescreen’ Away Kit Images for editorial use can be downloaded: HERE (Credit: LAFC)
Ford Motor Company, the Official Domestic Automobile Partner, joins the top tier of LAFC’s brand partnerships – The Golden Boot Club. The enhanced partnership now includes a prominent position for Ford on the right sleeve of the First Team home and away authentic jerseys.
With details that celebrate Club and community, the ‘Smokescreen’ kit features a smoke design rising up across the body of the jersey – a homage to the iconic LAFC Supporters’ goal celebration at BMO Stadium.
The kit introduces a new colorway into the Club’s iconic look, featuring adidas “tent green” color as the base of the jersey. The Club’s monogram with the new championship star replaces the traditional crest on the left chest panel of the top with primary kit sponsor FLEX Power Tools centered on the torso. The jock tag adds a special touch celebrating the team’s global aspirations and away days culture.
In keeping consistent with the kits that came before it, the neck tape inside reads: Shoulder to Shoulder, a rally cry to unite supporters and a reference to building the Club together through community and city partners.
As part of the 2023 Smokescreen Kit Launch presented by FLEX Power Tools, all fans in attendance at the free event will enjoy music, food and drink options, an interactive away days map and the opportunity to shop LAFC’s newest gear for the 2023 season. Fans purchasing an authentic or replica Smokescreen jersey will take home a free limited-edition gift with purchase and have the opportunity to visit The FLEX Zone photo booth where they can have a commemorative photo taken in the Smokescreen set with the MLS Cup trophy.
Following the Kit Launch event, LAFC hosts the San Diego Loyal at BMO Stadium in the team’s final preseason friendly….
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