February 15, 2023 – Major League Soccer (MLS) – Columbus Crew SC News Release
COLUMBUS – Columbus Crew today unveiled its newest secondary jersey, The “VeloCITY” Black kit by adidas, in advance of the 2023 Major League Soccer season.
The inspiration for the VeloCITY kit was movement and speed as the Club looks to take the energy and passion of its home city of Columbus with them on the road. As the Crew looks to continue to be first movers, its focus continues to be not just on being first with speed – but also progressing, unified with a clear direction on and off the pitch.
“We are proud to launch the new VeloCITY kit and a special capsule collaboration with the Columbus Fashion Alliance,” said Kristin Bernert, President of Business Operations at Columbus Crew. “The inspiration of the kit reflects Columbus as a City on the rise and makes a nod to the energy of the neighborhoods we are proud to call home. We are thrilled to be collaborating with the Columbus Fashion Alliance and local emerging designers to highlight the incredible creative talent that exists in Columbus, one of the top fashion communities in the country.”
This season’s VeloCity kit puts the Crew’s two most identifiable colors, the Black & Gold, on display – donning visual elements that are synonymous with the team’s hard work and determination, as well as the passion of its supporters as the club aims to never stand still. Pairing with the VeloCITY black kit will be the Club’s Gold Standard kit which debuted in 2022. The front and center of both jerseys will proudly feature the Club’s official jersey sponsor, Nationwide. The Club’s right sleeve partner will again be Tipico Sportsbook.
The Club additionally announced that it has partnered with a local non-profit, the Columbus Fashion Alliance, to secure local fashion designers, photographers and videographers to create and showcase a small capsule of merchandise inspired by the Club’s newest kit. As part of the collaboration, the Club is proudly working with CFA to provide access to opportunities for the city’s creatives to dive deeper into their craft. Both organizations look forward to telling and championing the stories of Columbus’s up and coming creatives throughout the 2023 season. The capsule project will be deeply rooted in Central Ohio with additional content to be released that showcases the stories of the up-and-coming individuals that make up our City. Notably, Columbus is home to the third highest concentration of fashion…
Click Here to Read the Full Original Article at OurSports Central Outdoor Soccer News…