It is a very uncertain time for two of the biggest clubs in the world as both Liverpool and Manchester United, for all intents and purposes, are up for sale.
Both clubs are currently owned by wealthy Americans who, while often criticised by the fans for their financial practices, can’t be accused of the same issues that come with Newcastle United’s or Manchester City’s ownerships.
With United and Liverpool up for sale though, both clubs are now at risk of being bought by a state-backed consortium which further distorts competition in the Premier League and across Europe. It would lead to success on the pitch, but it would not sit right with so many fans who have supported the club(s) all their lives.
Saudi Arabia’s sports minister recently said that he would like to see both Liverpool and Manchester United fall under Saudi ownership. The official term for what each club is doing is ‘seeking investment’ but 90min understands that United could be sold in its entirety as the Glazer family look to end their time at Old Trafford.
With two massive clubs on the market, it begs the question; which one is the more attractive option for prospective buyers?
Owning one of the biggest football clubs in the world brings with it an astounding level of responsibility and scrutiny. Fans, pundits, players and governing bodies will be watching the owner’s every move.
Marketability
One of the main pros of buying Manchester United is that it is one of if not the most marketable sporting brands in the entire world. Despite not winning a Premier League title since 2013 and a Champions League since 2008, Manchester United have never struggled to make incredible sums of money from sponsorship deals.
The machine is clearly already in place to spin huge profits from sponsorship deals and that will only increase if the performances on the pitch improve.
Current squad
As has been the case for many years, the Manchester United squad is underachieving considering the financial worth and undoubted quality that it possesses. There is a lot of money tied up in players who are not yet making the grade, or are never going to make the grade.
Take a look at Jadon Sancho. United have certainly not given up on him, but he cost £73m and would likely be sold for a similar fee if he were to leave next summer. Then consider the likes of Anthony Martial, Harry Maguire, Donny van der Beek, and Aaron Wan-Bissaka who could all be viewed as expendable, and would collectively fetch some pretty big transfer…
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