May 17, 2024 – National Women’s Soccer League (NWSL)
Bay FC News Release
SAN FRANCISCO – In a significant step toward promoting women’s health and sports, Bay FC , the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), and Sutter Health, a leading California-based not-for-profit health system and front-of-kit and Founding Partner of Bay FC , today unveiled the “B You” community health and wellness initiative. This program aims to tackle prevalent barriers in sports that affect young women’s participation and wellbeing.
The “B You” initiative is designed to address common barriers that can keep young women from continuing to play sports – mental health, injury prevention and recovery, girls’ health, and body positivity. These challenges will be addressed through local soccer clinics, community donations, a social content series, and educational programs across the Bay Area.
“Connecting with the youngest members of our communities via health education and showcasing an active lifestyle is paramount to our success as a club ,” said Bay FC CEO Brady Stewart. “The “B You” platform is another great way to integrate our players, coaches, and staff even deeper into the community and help connect with our incredible fan base here in the Bay Area.”
“Sutter Health is proud to present the “B You” clinics series with Bay FC,” said Jennifer Bollinger, Sutter’s chief consumer and brand officer. “We’re seeing lingering effects of the pandemic on young female athletes including decreasing rates of sports participation, declining physical and mental health and lower academic achievement. That’s why Sutter is thrilled to collaborate with Bay FC to offer these young athletes access to elite soccer training along with essential health and wellness resources to empower and inspire them on and off the field.”
Details of the “B You” Initiative
To address the barriers, Bay FC and Sutter are offering key initiatives including: Summer-long clinic series focused on mental health, injury prevention and recovery, girls’ health, and body positivity. “B You” clinics will include a mix of Sutter professionals, Bay FC players, and community partners. Each clinic participant will receive fun and educational giveaway items aimed at continuing the learned abilities beyond the clinic. Participants’ parents and guardians will also be educated at clinics on respective themes to lay the foundation for parent and player to…