April 22, 2024 – United Soccer League Championship (USL)
Oakland Roots News Release
OAKLAND, CA. Oakland Roots Sports Club, a distinguished purpose-driven professional soccer team from Oakland, is excited to announce a partnership with Sincere Cider, a celebrated local cidery. Together, they introduce Sincere Cider OAK, a unique Oak-aged hard cider. In a move to support environmental sustainability, a portion of proceeds from cans sold will contribute to Trees for Oakland, a local non-profit dedicated to enhancing Oakland’s urban forest. This initiative reflects a shared commitment to improving the local environment, with a focus on Oakland’s most impacted neighborhoods.
Planting roots in our community has been our mission since day one. There is no better way to do this than by partnering with locally owned and operated small businesses like Sincere Cider so we can be stronger and grow together, said Oakland Roots and Soul VP, Brand Partnerships Andrea Lepore. “This Earth Day, we’re inviting our fans to join us in our collaboration by celebrating with a can of OAK cider to help plant trees and combat heat island effects in our most vulnerable neighborhoods.”
Bex Pezzullo, the founder and cider maker of Sincere Cider, shares the enthusiasm for this partnership, stating, “By teaming up with Oakland Roots and our local retail partners for the release of OAK, I know we are all coming together to make a contribution to the urban forest and help repair the urban canopy throughout Oakland – a city we all love and are committed to supporting. We’re excited to see the community come together to support this cause and are looking forward to the positive impact our combined efforts will have on Oakland’s landscape.”
Sincere’s OAK Cider (5.9% ABV) will be available for a limited time at East Bay retailers, bars, and exclusively at the Oakland Roots home game against Colorado Switchbacks ‘Clean and Green Night’ on April 27th, 2024, held at CSU East Bay’s Pioneer Stadium, 25800 Carlos Bee Blvd, Hayward, CA. Join us in celebrating Earth Day by supporting this meaningful collaboration and helping to green our beloved city.
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