April 18, 2024 – Major League Soccer (MLS)
Seattle Sounders FC News Release
RENTON, WASH. – Seattle Sounders FC today announced that the club and Rad Power Bikes have signed a multi-year partnership making Rad the Official and Exclusive Ebike of Sounders FC.
The partnership centers around sustainability, with Rad activating at Sounders FC matches in various capacities, including giving fans the opportunity to test ride and learn about ebikes and even win a custom Sounders FC x Rad ebike of their own.
“Sounders FC has long been committed to supporting sustainable practices both within our club and the wider sports industry,” said Sounders FC President of Business Operations Hugh Weber. “As a founding member of the Green Sports Alliance, we believe that the influence and reach afforded to us as a professional sports team can help drive change. This includes purpose-driven partnerships like our new relationship with Rad Power Bikes. They are helping to create a path to a cleaner future and we’re looking forward to Sounders fans having the opportunity to be closer to this innovative company.”
“For more than 15 years, Rad Power Bikes has been revolutionizing ebikes and sustainable transportation, and we’re to join forces with the Seattle Sounders FC, a club long known for its innovative and sustainable programs,” said Phil Molyneux, CEO of Rad Power Bikes. “As the official and exclusive ebike of the Sounders FC, we will be able to demonstrate the power of ebikes as a transportation solution and inspire fans to join us on our mission to create a world where transportation is energy-efficient, enjoyable, and accessible to all.”
Understanding the impact that matchday traffic can have on the environment, the Rave Green encourage fans to utilize transit and alternative forms of transportation to attend matches, which is made easier this season with the complimentary bike valet, presented by Rad Power Bikes. This popular program returns to Sounders FC matchdays in 2024 thanks to Rad’s investment and allows fans arriving by bicycle and ebike to park for free with the bike valet – operated by Cascade Bicycle Club – starting two hours before kickoff.
Sounders fans who are interested in learning more about ebikes don’t even have to make a separate trip to a Rad storefront, with the introduction of the Rad Power Bikes Test Ride Zone at Sounders FC home matches. Located outside the northwest corner of the stadium and available to ticketed and unticketed fans alike, the…
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