Misc Soccer News

MLS Next Pro to Make History with AI-Driven, Multi-Language Broadcasts Next Week


March 28, 2024 – MLS NEXT Pro (MLS NEXT Pro) News Release

NEW YORK, NEW YORK – MLS NEXT Pro today announced it will play a regular season match at the 2024 Generation adidas Cup, the premier international youth soccer tournament hosted by Major League Soccer and MLS NEXT. Orlando City B and Inter Miami II will face off at 6 p.m. ET on Tuesday, April 2 at IMG Academy in Bradenton, Florida.

Fans around the world will be able to watch the match for free on MLSNEXTPro.com with the ability to choose from four different languages. In addition to the usual English broadcast, for the first time ever fans will also be able to hear an MLS NEXT Pro match in French, Spanish and Portuguese, through the power of artificial intelligence.

This year’s Generation adidas Cup , taking place March 30 – April 7 at IMG Academy, features the most global field in the competition’s 15-year history. The tournament will see representation from every MLS academy and 49 different club academies, from a record-breaking 15 countries spanning four different continents, for a total of 80 teams (40 in each age group, U-17 and U-15). The participating teams and their families have been invited to attend the MLS NEXT Pro match.

“Generation adidas Cup is a global platform and will be a great environment to host an MLS NEXT Pro match,” said Charles Altchek, President of MLS NEXT Pro. “Top young players from around the world will be able to watch the stars of today and tomorrow competing to prove that they have what it takes to make it to the highest level.”

As part of the recently-launched MLS Innovation Lab , MLS NEXT Pro will partner with Camb.AI – an AI dubbing platform that instantaneously translates content into any language, all while maintaining the native speaker’s voice and tone – to offer the first-ever live sporting event to be broadcast simultaneously in multiple languages using artificial intelligence.

MLS Innovation Lab is a program designed to shape the future of sports through the identification of cutting-edge startups and advanced technologies to help develop the next generation of athletes, enhance the fan experience and drive continued growth for the League and its Clubs. The 2024 Generation adidas Cup is the second phase of the MLS Innovation Lab, which debuted at MLS NEXT Fest in December 2023 and will culminate during the 2024 MLS All-Star Week.

MLS NEXT Pro is also working with two other companies from MLS Innovation Lab’s initial cohort to test their capabilities at the…

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