Audi, MLS, and the Players’ Tribune Announce Return of “Celebrating Impact” Content Series and Evolution of Audi Goals Drive Progress Impact Award

NEW YORK – Audi of America, Major League Soccer (MLS) and The Players’ Tribune today announced that the Celebrating Impact content series will return during the 2024 MLS season. Celebrating Impact spotlights MLS players demonstrating excellence in their communities and will debut across The Players’ Tribune channels today, March 28 at 10 a.m. ET.

Honoring the effort of MLS players driving progress off the field, the Audi Goals Drive Progress Impact Award will continue with contributions from Audi doubling in 2024. For each player spotlighted in the Celebrating Impact content series, Audi will make a $40,000 contribution to the 501c3 organization of the player’s choosing through the Audi Goals Drive Progress fund.

“We’re incredibly proud of the continued efforts by Audi to inspire and celebrate positive change,” said Jen Cramer, MLS EVP of Partnership Marketing. “When two groups have a shared vision and level of commitment, incredible things can happen, and that is what we have with Audi. We can’t wait to continue honoring the great work done by MLS players off the pitch in their communities.”

Audi’s immense commitment to community projects will continue to be highlighted as part of the end-of-year player recognitions through the return of the Audi Goals Drive Progress Impact Award. A selection committee – comprised of current players, technical staff, front office staff and media members – will consider current MLS players who are dedicated to enriching lives and improving communities across the U.S. and Canada. A $150,000 contribution will be made to the player’s charity of choice and presented to the winner during MLS Cup presented by Audi.

“Audi is proud to evolve the Audi Goals Drive Progress initiative to make a positive impact in more communities across the country,” said Adam Perez, Brand Partnerships & Experience Senior Specialist, Audi of America. “Through our partnership with MLS and collaboration with The Players’ Tribune, Audi looks forward to building upon the great success of our inaugural campaign and embracing more leaders across the league who are fostering sustainability, equity, and inclusion.”

A longstanding partner of MLS, Audi has made an immeasurable impact on the lives and playing careers of young soccer players as the force behind the Audi Goals Drive Progress initiative . Launched in 2019, the initiative provides funding to further enhance the experience of young players on and…