March 4, 2024 – National Women’s Soccer League (NWSL) – Orlando Pride News Release
ORLANDO, Fla. – On Wednesday morning, Scarf the City, presented by Pepsi, will make its return with the Orlando Pride set to create the ultimate surprise-and-delight scavenger hunt for the fifth time in Club history. Over 3,000 scarves will be distributed across Central Florida, with the Club picking iconic locations and across local communities.
Beginning at sunrise, fans will be able to use social media to pinpoint scarf locations and share their finds using #PepsiScarfTheCity. Those who snag a scarf will receive an exclusive ticket deal for the Pride’s home opener on March 22, and can also enter to win a variety of prizes, compliments of Pepsi.
“We’re thrilled to partner once again with the Orlando Pride to celebrate the start of the NWSL season and celebrate the home opener,” said Paul Mihovilovic, VP Food Service for PepsiCo Beverages North America (PBNA). “Scarf the City is a uniquely engaging way for fans and residents to connect with the team and other fans throughout the City Beautiful.”
Lake Eola will serve as a main hub for the activation, with hundreds available around the lake and at the Walt Disney Amphitheater starting at 7 a.m.. Zaza’s, Flippers Pizza, and other various Pepsi food service partners will also have scarves to distribute, so fans should keep an eye out for clues on the Orlando Pride social media accounts.
In the evening, four Pride players will be making appearances at local Publix locations, giving out scarves and signing autographs:
Celia Jimenez Delgado & Angelina
Time: 4-6 p.m. ET
Location: Publix Super Market at Plaza Ecco (3171 S Orange Ave., Orlando, FL 32806)
Brianna Martinez & Amanda Allen
Time: 4-6 p.m. ET
Location: Publix Super Market at College Park (2015 Edgewater Dr, Orlando, FL 32804)
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