February 15, 2024 – Major League Soccer (MLS) – Seattle Sounders FC News Release
SEATTLE, WASH. – Seattle Sounders FC today unveiled “The Anniversary Kit,” kicking off the club’s 50th anniversary season with the introduction of a dynamic new primary kit and announcing the launch of the club’s official 50th anniversary campaign, a season-long initiative to celebrate and honor the first 50 years of Sounders soccer while laying the foundation for successes to come.
Joining the team to prominently highlight the momentous season ahead, the Western Washington Toyota Dealers Association (WWTDA) renews its partnership with Sounders FC in a multi-year deal with Toyota serving as Presenting Partner of the 2024 Season. Fans will be able to see the partnership reflected across multiple team platforms throughout the year.
“Celebrating our 50th anniversary – a milestone reflecting decades of determination and perseverance – while launching our refreshed brand identity – built to reflect the next 50 years for the franchise – along with a new state-of-the-art home in Renton creates a generational moment for the club,” said Sounders FC President of Business Operations Hugh Weber. “The 2024 campaign will be a singularly unique time to celebrate with longtime supporters while engaging new fans to the sport and club.”
The Anniversary Kit serves as a striking and tangible springboard into Sounders FC’s anniversary season – a design that blends old with new, serving as an homage to the team’s humble beginnings and enduring legacy while nodding to the bright future ahead. The kit’s design philosophy was built upon a modern interpretation of a vintage Sounders look and feel, encapsulating 50 years of the club’s history with a design that still feels fresh and all its own.
The jersey features a color palette of Sounders FC’s new Rave Green as its base color, set off by charming striping in Heritage Aqua. These colors were introduced last fall as part of Sounders FC’s official brand evolution, as the club’s classic Rave Green and Pacific Blue tones evolved and Heritage Aqua was instituted to hearken back to the original color palette of the club in 1974.
The stripe pattern on the jersey also pays respect to Sounders FC’s roots and the classic NASL pinstriped jerseys of the 1983 season, with thick white trim around the jersey’s neck and sleeve edges additionally lending to the overall retro feel.
The kit’s jersey and shorts are both emblazoned, for the first time, with the club’s…
Click Here to Read the Full Original Article at OurSports Central Major League Soccer MLS News…