February 6, 2024 – National Women’s Soccer League (NWSL) – Kansas City Current News Release
KANSAS CITY – The Kansas City Current have announced plans to open the first retail shop exclusively for an NWSL team at CPKC Stadium. The Official Team Store of the Kansas City Current will provide a wide assortment of licensed products, team kits and stadium exclusives for the Current and CPKC Stadium.
“CPKC Stadium will serve as a hub for entertainment and community engagement in Kansas City. The new Current team store will enhance the overall experience as fans immerse themselves in this dynamic retail space,” said Current president Raven Jemison. “Our goal is to redefine the fan shopping experience with a focus on elevated team fashion and apparel.”
Situated on the north side of CPKC Plaza at CPKC Stadium and set to open in March, the two-story Kansas City Current Team Store will be fans’ one-stop-shop for the newest and most fashionable KC Current merchandise. Featuring two stories of unique merchandise, the store’s top floor will house a fan’s most coveted item, the complete collection of the Kansas City Current’s new 2024 match day kits and a scarf wall where fans will be able to find their favorite KC Current scarf.
Kits With a Purpose
The Current recently announced a multi-year agreement with United Way of Greater Kansas City as the club’s new front-of-kit partner. A portion of all kit sales will benefit United Way organizations.
Kit Customization
Shoppers will have the ability to get up close and personal with the intricate designs and details featured in the 2024 kit collection. A kit customization station will allow fans the ability to personalize each kit with their favorite KC Current player or their own name on the back of the kit.
Convergence of Sports and Fashion
At the core of this new team store is a commitment to providing Current fans with exclusive, elevated styles that showcase the brand in a fashion-forward manner. Curated collections include top-tier local favorites such as Charlie Hustle, Made Mobb, Nickel & Suede, Sandlot Goods, and Cherry Co. The KC Current Team Store will offer fans a unique selection not found anywhere else. These partnerships provide Current fans unparalleled access to limited-edition items, bridging the gap between sports and fashion.
The east exterior of the store will feature a locker system for fans to securely pick up online orders through the contactless locker system on game days. In addition to being open on…