- Fulham are eager to bolster their attacking options before the end of the window
- Chelsea are not willing to let young striker Armando Broja leave on the cheap
- £50m for a reserve striker?! How can Chelsea demand that price for Armando Broja? It’s All Kicking Off Transfer Week podcast
As revealed on the latest It’s All Kicking Off podcast, talks over a move across west London for the talented centre-forward are underway – but a move is in the balance.
The key factor in a both clubs striking a successful deal is understood to be Chelsea’s determination to recoup a huge sum for the 22-year-old.
If the Blues are to sell Broja permanently this month they have told Fulham they want £50million.
Armando Broja could leave before the end of the window, but only if a team stumps up £50m
Fulham boss Marco Silva (left) is open to a loan but Chelsea want a large fee for the Albanian
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Similarly, any loan deal, which Fulham are also open to, would need to include an obligation to buy for that same figure.
Mail Sport understands the Cottagers are reluctant to meet that asking price.
Talks are ongoing between the clubs as Fulham try to negotiate a lower fee, and sources are indicating that the deal is possible heading into the final hours of the transfer window.
Broja is also attracting interest from Wolves, where finances are limited amid FFP restrictions.
Nevertheless the Albania striker could become the lead figure on transfer deadline day following a relatively slow January window.
There was scepticism about the £50m price tag on the latest It’s All Kicking Off podcast
Ian Ladyman, co-host of the It’s All Kicking Off podcast, said: ‘Strikers are always the most expensive, almost always the most valuable commodity. But what I think this is about is one club being close to the PSR (Premier League Spending Rules) limit.
‘Sell a player for what you know is over the top and then free up a bit of space to relax, breathe and maybe sign a player. I…