Tixr Announces Partnership with MASL

In another step to expand its growing fanbase, the Major Arena Soccer League today announced Tixr, a global experiential commerce leader, as the official primary ticketing partner of the League, which includes exclusively powering annual league events including All Star and Legends games. The Major Arena Soccer League is the premier indoor soccer league comprising teams across North America and players from over 15 countries. The partnership will allow the Major Arena Soccer League to leverage Tixr’s modern architecture, yield management and optimization tools, and unified commerce to provide an unparalleled experience that’s both visually-stunning and user-friendly.

“The Major Arena Soccer League is proud to have Tixr as a trusted ticketing partner that shares our vision of creating a fan-first experience,” said Major Arena Soccer League Commissioner, Keith Tozer. “We’re excited to be able to introduce the league to Tixr’s modern, best-in-class technology we know will benefit both the teams and the fans in myriad ways.”

Based in Santa Monica, California, Tixr came on the scene in 2013 with a flexible technology stack that empowers large-scale event producers to sell beyond the ticket. Tixr empowers its clients with a premium, white-labeled user interface and first-of-its-kind unified commerce experience to sell reserved seats, general admission tickets, merchandise, travel packages, and more in a sleek, highly-visual way. Ranked #25 on a16z’s Marketplace 100: 2023 list, Tixr exclusively powers more than 500 of the most respected live entertainment brands in 40 countries including but not limited to LIV Golf, Riot Games, Wynn Nightlife, Acura Grand Prix of Long Beach, Playa Luna Presents, Sturgis Buffalo Chip, and Lightning in a Bottle. Since its inception in 2013, Tixr has processed over $1 billion in transactions through the platform.

“Tixr is honored to join the Major Arena Soccer League as a true partner,” said Patrick Bradley, Tixr’s Chief Revenue Officer. “We’re excited to offer MASL fans a modern interface to buy tickets, its teams with powerful event commerce tools, and be a growth engine for the sport overall. The MASL is a world-class soccer league and we intend to deliver an experience to match.”