March 1, 2023 – Major League Soccer (MLS) – New York Red Bulls News Release
HARRISON, N.J. – The New York Red Bulls and Day Chaser Cocktails, a ready-to-drink spirit-based canned cocktail made with real fruit juice and sparkling water, are pleased to announce the opening of the Day Chaser Deck inside Red Bull Arena. Located on the Southeast Concourse behind Section 128, Day Chaser Deck provides fans the ability to watch a match while enjoying a variety of Day Chaser’s canned cocktail styles including Tequila Pineapple and Vodka Cranberry. The communal space will have custom Day Chaser branding, marking their designation as the “Official Canned Cocktail Beverage of the New York Red Bulls.”
The new partnership places Day Chaser at select concession locations throughout Red Bull Arena, allowing fans several points of purchase, while also featuring digital signage and hospitality for the award-winning canned cocktail brand at the venue. Since launching in 2022, Day Chaser has since aligned with various organizations across multiple sports genres and is now widely available across the country, New York Metro Area and via DayChaser.com. This is the first Major League Soccer partnership for Day Chaser Cocktails.
“Our organization proudly welcomes Day Chaser Cocktails to the New York Red Bulls family,” saidJoe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. “The Day Chaser Deck provides a great place for fans to congregate during our matches and further amplifies the second to none fan experience at Red Bull Arena.”
“We’re thrilled to align Day Chaser with the New York Red Bulls as the Official Canned Cocktail and look forward to activating throughout Red Bull Arena all season long,” said Jamie Fox, Director of Partnerships, Vermont Cider Company. “The Day Chaser Deck will be an amazing spot for fans to take in the action and experience all that the arena and Major League Soccer has to offer, while enjoying a Day Chaser.”
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