February 16, 2023 – Major League Soccer (MLS) – Vancouver Whitecaps FC News Release
VANCOUVER, BC – Vancouver Whitecaps FC unveiled the club’s 2023 Bloodlines Jersey on Thursday, supporting Canadian Blood Services and featuring its new premier partner, TELUS.
The jersey features a touch of red that symbolizes both the club’s Canadian pride and origins, with the original 1974 red logo featured as a jock tag. Bloodlines are the thread that connect generations of Whitecaps FC fans under a common banner of the beautiful game, supporting Canada’s most history-laden club. The five stripes on the front of the jersey represent five decades of history as the club enters its 50th anniversary in 2024. With a legacy of giving back, the jersey also shines a light on the pressing need for donors to support Canadian Blood Services. Whitecaps FC and TELUS are urging fans to join in giving back to those who need it most. For more information on the new jersey, visit whitecapsfc.com/bloodlines.
“We are proud to partner with TELUS to support Canadian Blood Services and to raise awareness of the pressing need for donors,” said Axel Schuster, Whitecaps FC chief executive officer. “We believe in the collective power of our community to come together and make a real difference. For this reason, we are encouraging all Canadians from coast to coast to coast to download the Canadian Blood Services app and learn how they can help save lives.”
From February 16 to March 31, fans will be able to register for an account on the Canadian Blood Services app GiveBlood (myaccount.blood.ca) and show it at a home match at BC Place to receive free personalized cresting (name and number) on a 2023 Bloodlines jersey. The promotion will also be available at the Whitecaps FC Official Store once the jersey is available in-store. Stay tuned to Whitecaps FC social media channels for updates.
For more information on how to help support the Canadian Blood Services, visit blood.ca.
“With a shared vision to leverage the power of sport to make a meaningful impact in our local community, our partnership is helping bring much needed awareness and support to important causes, both on and off the field,” said Jill Schnarr, chief brand and communications officer, TELUS. “As an organization committed to the health and well-being of Canadians, we’re proud to join forces in urging fans to give blood to those in need. Together, we can make a positive difference to thousands of Canadians each year.”
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