Sporting KC Unveils New Primary Jersey

February 16, 2023 – Major League Soccer (MLS) – Sporting Kansas City News Release

Sporting Kansas City’s new primary jersey for the 2023 and 2024 seasons – featuring a modern evolution of the club’s classic Sporting Blue and Dark Indigo hoops – was unveiled today.

Fans can place orders online at SportingStyle.com and SportingStyle will also open a pop-up store at Compass Minerals National Performance Center (1913 Pinnacle Way, Kansas City, KS) to offer a first ever retail experience inside Sporting’s world-class training complex to celebrate the release of the Hoops 4.0 jersey. The pop-up store will be open from 4 to 8 p.m. today and from 10 a.m. to 8 p.m. on Friday and Saturday.

All fans who order the kit online atSportingStyle.com by Saturday will be able to select a time to pick up their purchase at Compass Minerals National Performance Center and sign up to participate in an exclusive happy hour with a special guest from the team’s 2013 MLS Cup championship season inside the players’ lounge at the $75 million facility. The happy hours will be offered on each day of the event with a limited capacity and will include samples of Anheuser-Busch products.

SportingStyle will also offer free jersey customization – allowing fans to choose the name and number on the back of the kit at no additional cost – for all orders placed online at SportingStyle.com or purchased at the pop-up store through Saturday. In addition, all fans who buy a customized jersey will have the one-of-a-kind opportunity to pick up their personalized kit inside the Sporting Kansas City locker room at Compass Minerals National Performance Center.

“This is a tradition that began in 2014. The inaugural hoops kit was the first place we saw our gold star for the 2013 championship,” said Chad Reynolds, Sporting KC Senior Director, Brand. “Almost a decade later now, the hoops kit has become an iconic part of our brand. When you see the Sporting Blue and Dark Indigo hoops, you know it’s Sporting Kansas City. It’s who we are.”

An iconic look in the sport globally, the hoops design with alternating light and dark blue stripes has become synonymous with Sporting Kansas City in American soccer over the last decade. The new Hoops 4.0 kit expands on a collection of popular hoops kits worn by the team previously with distinct variations showcased in 2014-15, 2016-17 and 2021-22.

Sporting’s newest jersey continues the tradition with thin Dark Indigo horizontal stripes – tying back to the memorable kits…