February 1, 2023 – United Soccer League Championship (USL) – Sacramento Republic FC News Release
Today is National Girls and Women in Sports Day, an annual celebration of all women athletes, their achievements, and the positive inclusion of women in aspects of sports. One of those women making an impact: Republic FC’s Executive Vice President of Business Operations, Ashley Horsley. While her journey to Sacramento has certainly been untraditional, it’s a story that demonstrates how creating new opportunities through innovation and risk-taking can unlock skills and passions you didn’t even know you had, and lead you to a career in sports.
In her first job out of college, Horsley was in an entry-level position at 360 Blue – a small startup managing vacation rental homes, where she seized every opportunity to learn and grow. With only 10 employees, she took on many different responsibilities and discovered a passion: “I really enjoyed learning how every piece of the company came together the whole, and I was always looking at ways that we could improve,” she said.
She grew with the company and was named Chief Financial Officer in 2013, working on the strategy team to create processes and strategies to transform the company by building an extraordinary portfolio of high-end luxury homes and providing boutique-level service. When an unexpected opportunity arose in 2014, Horsley doubled down on her commitment to the company: “I was presented with an opportunity to stay at 360 Blue and really take the reins, and with that I also took an ownership stake in the company. At first, I was a bit hesitant because it was so different than the life I had imagined for myself, but I decided to take the risk and everything really took off from there.”
After she was named 360 Blue’s Chief Executive Officer, Horsley led the company to reach record revenue and was instrumental in the acquisition and oversite of three similar companies. With the company expanding in every way, Ashley and her team were constantly looking for innovative ways to improve business operations and increase revenue. The first step was developing Glad to Have You, a customer-facing mobile app created to give guests easy 24/7 access to reservation and property details. The app became so popular that it is now used by property managers worldwide. After successfully breaking into the tech world with Glad to Have You, Ashley and 360 Blue founded Key Data Dashboard in 2018, created to provide data…
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