December 1, 2022 – United Soccer League One (USL1) – Forward Madison FC News Release
Madison, Wis. – Forward Madison has hired Zane Heinselman to serve as the first Vice President and General Manager of the USL League One Club. Heinselman will work closely with Chief Operating Officer, Conor Caloia, and will oversee the day-to-day operations of the business including the corporate sales and ticketing functions of the business. He comes to Madison after spending the past nine years with the Saint Paul Saints, the AAA minor league baseball affiliate of the Minnesota Twins. In his time with the Saints, Heinselman progressed his way through the company serving as the Vice President and Assistant General Manager in his last role.
“We are thrilled to welcome Zane and his family to Madison,” Caloia said. “We share a vision of where we want to take this Club and what Forward Madison can be. He has a proven track record of growing revenue and managing employees with one of the top Clubs in minor league baseball. Zane is a great fit for the Forward Madison front office and I look forward to him connecting with our corporate partners and fans.”
In his role with the Saints, Heinselman was responsible for all revenue functions including corporate partnerships, ticket sales and facility events. He started with the Club in 2014 as an intern and joined the team full-time as a Ticket Sales Account Executive when the Saints moved from Midway Stadium to CHS Field. Heinselman was a part of the staff that helped transition the Saints to the new $63 million CHS Field in 2015. After two seasons in a ticket sales role, Heinselman was promoted to Corporate Partnerships Manager. In this role, Heinselman guided the new partnership business and oversaw a period of rapid growth in the new facility. In 2018, he was promoted to the Director of Corporate Partnerships and Sales and took over responsibility for all sales functions for the Saints. Heinselman helped guide the Saints through the COVID-19 pandemic and also oversaw the Club’s digital strategy. Prior to the 2021 season, Saint Paul moved from the American Association to become the AAA affiliate of the Minnesota Twins and he was promoted to Vice President, Assistant General Manager. In this role, Heinselman continued the growth of the revenue side of the business and served as the primary contact for Major League Baseball on commercial topics. The Saints regularly ranked amongst the top teams in Minor League Baseball in…