August 23, 2022 – National Women’s Soccer League (NWSL) News Release
CHICAGO – The National Women’s Soccer League, Ally Financial and CBS Sports announced today that the 2022 Ally Financial NWSL Championship, presented by Budweiser, will air on the CBS Television Network and stream on Paramount+ on Saturday, October 29 in its first-ever prime-time spot live from Audi Field, primary home of the defending NWSL Champion Washington Spirit and home of Major League Soccer Club, D.C. United. The game was moved from its originally scheduled time at Noon ET following a recent collaborative effort by Ally, CBS and the league.
Match coverage will begin at 8 p.m. ET on CBS, Paramount+ and internationally on Twitch, with pre-match coverage beginning at 7 p.m. ET exclusively on Paramount+.
“We are delighted to bring the NWSL Championship to D.C. this year and, thanks to the continued collaboration with our partners at CBS and Ally, equally excited to present the match in its first-ever prime-time slot for fans tuning in across the country,” said NWSL commissioner Jessica Berman. “As we continue to advance the women’s sports landscape in the U.S. and around the world, this is a particularly significant moment for the league and an opportunity our players wholly deserve. We look forward to celebrating the end of a fantastic 10th anniversary season in person and on the air with what will surely be an exciting final.”
“Like sports fans across the country, we knew it was important to create a pathway to prime time for this year’s NWSL championship game. We increased our media investment with CBS to help make it happen, delivering the first action in our promise to watch the game, change the game,” said Andrea Brimmer, Ally’s chief marketing and public relations officer. “This is a huge win for the fans, for the players and the league, and for all brands that invest in women’s sports. We are thrilled to be bringing the game to more fans this year, in the spot the sport deserves.”
“We are thrilled to present the NWSL Championship Game in prime time, creating more exposure and reach for this fantastic league as we showcase the best in soccer to a passionate fanbase as well as a new audience,” said Dan Weinberg, executive vice president, programming, CBS Sports. “We appreciate the partnership with the NWSL and Ally, as together we make league history in a historic year, celebrating the 50th anniversary of Title IX.”
“We are proud to be welcoming the 2022 NWSL Championship…