The days of Arsenal wearing JVC, Liverpool advertising Carlsberg and Manchester United having Sharp plastered across their shirts were good days.
There are many reasons to be thankful for the growth of the Premier League over the past 30 years – but oh how we miss the shirt sponsors of the 90s.
TeamViewer, Etihad and Fly Emirates are among the huge overseas companies paying big money to get their brand seen by the masses, but will be reminiscing about them 30 years from now? Probably not. This lot from the 1992-93 season on the other hand definitely deserve remembering.
Arsenal – JVC
Just think of that classic early-90s, black and yellow Arsenal away shirt and you’ll instantly see that JVC logo in your mind.
You’ll probably immediately then think of VHS tapes and enormous video cameras, but JVC is actually still going after merging with Kenwood in 2008. Hopefully its employees have to wear the bruised banana shirt.
Aston Villa – Mita Copiers
Villa finished second in the inaugural Premier League season, but the success of their sponsor mirrored their own drop into the Championship.
The Mita name died out in 2000 after it was bought out by Japanese giant Kyocera.
Will it come back now Villa are back in the top tier and spending big? No, probably not. But we’d love to see it.
Blackburn – McEwan’s Lager
McEwan’s lager sponsoring an Asics shirt was wonderfully 90s. The brewery was at the height of its power in that decade, also sponsoring Rangers, Newcastle, Notts County, and the St Helens and Wakefield rugby league teams.
It’s still going today, albeit without the same exposure. So if anyone from McEwan’s is reading, please feel free to send us some and we promise not to stop going on about it.
Chelsea – Commodore International
Commodore’s fortunes went the complete opposite way as Chelsea’s, going bankrupt less than a year after the end of the 1992-93 campaign. Who knew?
Coventry City – Peugeot
Now into its 132nd year as a car manufacturer, albeit having closed its factory in Coventry back in 2006.
Crystal Palace – Tulip Computers NV
Palace actually had two kit manufacturers during the season, starting with Bukta before switching to Ribero. Tulip Computers, meanwhile, went bankrupt in 2009.
Everton – NEC
A decade-long sponsorship deal which ended with Everton winning the FA Cup in 1995.
NEC were bought by KEMET Corporation in 2017, with their name changing to Tokin…
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