It’s that time of year when clubs attempt to sell their latest piece of overpriced polyester. Here’s how we’ve ranked the launches for bullsh*t and bluster…
20) Brentford
Good eggs that they are, the Bees are keeping their home kit from last year. “Our membership of the Premier League means that the income we receive from broadcast and commercial partnerships far outweighs the income we can generate from retail, therefore now is the perfect time for us to try something different without it having a material impact on our revenue.” It’ll never catch on.
19) Brighton
Brighton are changing their kits – they are yet to be unveiled or released – but the Seagulls, through their sponsors, have initiated a shirt recycling initiative that means 250 fans can get the new jersey for free if they exchange an old one from the last 10 years, which will be donated to KitAid.
Albion fans can get a brand-new shirt for free thanks to a new Buy-Back initiative from @AmexUK! 👕 #BHAFC
— Brighton & Hove Albion (@OfficialBHAFC) May 9, 2022
18) Fulham
No new kit yet from Fulham but we can exclusively guess that it will be white.
17) Leeds United
For Leeds it’s been easier to get new players than new kit this summer. It hasn’t been unveiled yet and Adidas say it won’t be on sale until next month – that’s as specific as they get. “As a result of unprecedented challenges over the past year, we expect to see a delay to Leeds United’s 2022/23 match and training wear,” said the supplier. Did they just forget?
16) Arsenal
Fair play to the Gunners, they led with the fact that £5 from every purchase of their new home shirt would go to The Arsenal Foundation. They couldn’t let the bullsh*t lie, however, with their new jersey, in ‘iconic Arsenal red’ – or ‘red’ to you and I – featuring a ‘striking new collar with lightning bolt design’. Though it isn’t referenced, we can only assume it’s a nod to the Nike kits of ’90s. Hard to be too sniffy, though, when a fiver from each shirt goes to charity.
15) Crystal Palace
Palace have only unveiled their new away shirt so far and, to be fair, we can’t be too triggered by their sales pitch. “The new white kit incorporates the club’s famous red and blue colours in an eye-catching central strip on the front of the shirt creating the effect of a painted canvas.” All that, it is. Macron are coming up some decent designs, with Palace having worn some nice shirts in…
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