July 26, 2024 – Major League Soccer (MLS)
LA Galaxy News Release
MIAMI – Today (re)boot launches its latest and most anticipated collection, in partnership with Major League Soccer (MLS), several MLS Clubs, and renowned LA-based upcycling studio, SUAY. (re)boot, the sustainable upcycling brand founded by Gabriella Mas, unveils a collaborative triumph with MLS and six distinguished clubs (Austin FC, Inter Miami CF, LA Galaxy, LAFC, New York Red Bulls, and the Philadelphia Union) that revolutionizes fan merchandise and tackles sports textile waste.
The 2024 MLS collection sources deadstock Leagues Cup 2023 T-shirts, official MLS club training tops, and game-worn kits from previous seasons. By reimagining these materials, (re)boot and MLS are transforming the sports industry and inspiring a new era of sustainable fan engagement, by keeping iconic gear in play.
Building on the success of (re)boot’s debut with Inter Miami CF last year, (re)boot and MLS have joined forces to upcycle thousands of deadstock Leagues Cup T-shirts that were rendered unusable due to a production error. A single misspelling prevented their distribution to fans. By diverting these shirts from landfill, (re)boot and SUAY transformed them into unique, one-of-a-kind oversized polo tops, tapping into vibrant streetwear culture to create stylish and sustainable fashion pieces that resonate with modern fans.
“Our latest collection, a labor of love between (re)boot, MLS, and Suay Studio, embodies (re)boot’s mission to reduce textile waste in the professional sports industry while emphasizing the crucial role of creativity and design in solving some of the world’s biggest challenges. It’s been an honor to collaborate with MLS on our second collection, which is four times the size of our first, demonstrating the incredible power of unity in scaling innovative solutions,” said Gabriella Mas, Founder and CEO of (re)boot.
For their latest collection, (re)boot has again partnered with Avery Dennison to enhance the technological prowess of the jerseys, incorporating NFC technology into the jock tag labels, delivering a unique brand narrative and an interactive digital experience for fans via their mobile devices. Avery Dennison empowers the (re)bot mission by providing efficiencies within the textile sorting process through enabling a network of circularity partners with on garment digital solutions. Together, they are setting new standards in sustainability.
“Tackling sports textile waste is a…
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