October 8, 2024 – Northern Super League (NSL)
Roses de Montreal FC News Release
Montreal, Tuesday October 8, 2024 – Today, Montreal’s professional women’s soccer club officially unveils its name and branding: the Roses de Montréal. More than a club, it’s a symbol of a shared desire to do things differently. The club’s branding defies the category’s rigid corporate codes. It’s 100% Montreal, passionate, inclusive and authentic.
A UNIQUE, UNFORGETTABLE BRAND IDENTITY IN THE SPORTS LANDSCAPE
The name ROSES is directly inspired by the rosette in the official Montreal logo. The almost mythical blue rose evokes making the impossible possible and making your wildest dreams come true. It recalls the city’s creative spirit and echoes the colour of the fleurdelisé. Here it is in full flower, stylishly asserting itself, even daring to break through the shield, demonstrating a fighting spirit and the ability to remain solid and unshakeable on the pitch.
The abbreviation MTL adds a modern touch, as well as a feeling of the local popular culture to the emblem. As for the internationally recognized “FC ¬Â designation, it anchors the club in the global soccer community. Together, they reflect the undeniable creative energy of the city and its diverse communities, drawing on its heritage to pave the way for the future.
ROOTED IN MONTREAL CULTURE
The ROSES’ colours – red and blue – symbolize our diverse cultural heritage shared by Quebec and Canada. They are deeply rooted in the history of our sports teams, and appeal to our sense of belonging. Their unique, vibrant shades convey the city’s effervescence, its culture, its cultural diversity and its passion for sport. They evoke both the warmth of its population and the cold of its winters.
BLUE | MTL’S SKY
BLACK | TACTICS
GOLD | VICTORY
RED | COURAGE
WHITE | INTEGRITY
The typography, an assertive font is reminiscent of roses’ thorny stems and the letters in the iconic Montreal Farine Five Roses sign. It adds presence and power to the club and its voice.
“We began this process almost a year ago with our creative agencies Cossette and GRDN, and a clear vision: to become a club for all Montrealers. Over the past year, people from a wide variety backgrounds, not just soccer fans, were interviewed to ensure an inclusive, informed perspective. ¬Â
– Isabèle Chevalier and Jean-François Crevier, Cofounders and Investors
THROUGH OUR COLOURS, OUR VALUES
We are incredibly proud to present the club’s core values. They aren’t just…
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