MLS and Continental Tire Collaborate on 11th Annual Kick Childhood Cancer Campaign

SAN JOSE, Calif. – This September, Major League Soccer (MLS) and Continental Tire are teaming up during Childhood Cancer Awareness month for the 11th annual ” Kick Childhood Cancer” (KCC) campaign to raise awareness and funds for pediatric cancer research and treatment.

Throughout the month, Continental Tire has committed to donating $50,000 to fund pediatric cancer research. Fans are encouraged to support the campaign by sharing a message of hope for children and families in the fight against cancer using #KickChildhoodCancer. To learn more, fans are encouraged to visit MLSsoccer.com.

“Major League Soccer is once again proud to collaborate with our partners at Continental Tire to raise awareness and resources with our Kick Childhood Cancer initiative,” said Sola Winley, MLS Executive Vice President, Chief Engagement and Inclusion Officer. “Serving as a dedicated leader in the fight against pediatric cancer has long been a priority for MLS, and with Continental Tire we will continue to work relentlessly to support children and their families.”

The Kick Childhood Cancer campaign will benefit Children’s Oncology Group (COG), the world’s largest organization devoted exclusively to childhood and adolescent cancer research, uniting more than 10,000 experts in childhood cancer at more than 200 leading children’s hospitals around the world. The Kick Childhood Cancer campaign has enabled COG to strengthen research efforts across the entire spectrum of pediatric cancers, including Project: EveryChild – a unique project aiming to capture the biology and outcome data of every child diagnosed with cancer.

The cost of a single enrollment into a clinical trial such as Project: EveryChild can approach $10,000 per patient. According to COG, the League’s Kick Childhood Cancer campaign has helped to offset the costs of more than 55,000 clinical trial enrollments to-date, with nearly 60,000 expected to be enrolled by the end of 2024.

MLS clubs and players will conduct activations throughout the month and promote messaging in-stadium, on social and digital channels, and on national broadcasts. Highlighted by the internationally recognized gold color for childhood cancer, MLS Kick Childhood Cancer matches will feature:

A commemorative adidas 2024 MLS Kick Childhood Cancer Official Match Ball

2024 MLS Kick Childhood Cancer adidas Pre-Match Tops will be worn by players during pregame and warmups on game day as well as on the…