July 18, 2024 – National Women’s Soccer League (NWSL)
Seattle Reign FC News Release
RENTON, WA. – Seattle Reign FC and Seattle Sounders FC announced today the appointment of Courtney Carter as Chief Revenue Officer. Bringing over 22 years of experience working at the intersection of sports, entertainment, media and culture, Carter will lead the strategic development and execution of global revenue-generating activities across both clubs and the larger enterprise.
Carter’s hire comes at a time of growth and ambition as the two clubs recently joined together as part of a blockbuster agreement that saw the Sounders FC ownership group collaborate with leading global investment firm Carlyle to invest in and operate Reign FC, a three-time NWSL Shield-winning franchise. With both clubs now operating under a shared umbrella, Carter becomes the first hire to work across the greater business enterprise, steering and informing the executive leadership team.
Carter arrives in Seattle with a myriad of experience in the NBA / WNBA, MLS / Soccer United Marketing, ESPN, Creative Artists Agency and her own Carter Media Group (CMG). As Founder and CEO of Carter Media Group, a management, media and consulting company, she represented and partnered with multi-hyphenate talent, brands and companies at the forefront of culture, working to build inclusive, innovative and disruptive story-driven businesses. Her expertise includes architecting mutually beneficial global campaigns, producing television and film while also investing in and building various brands and startups in collaboration with her vast array of clients spanning comedy, sport, culture, culinary and fashion.
“Returning to the Pacific Northwest is a bit of a full-circle moment as it is where I fell in love with the game and learned so many life lessons along the way. To say I am a product of PNW soccer is something that I am proud of, knowing it is where some of the greatest players to ever play were born and raised,” said Carter. “Seattle is a rich and vibrant market with a history, heritage and soccer community. I’m grateful to Hugh Weber and Adrian Hanauer and their belief in the unique perspectives I can offer as we architect fresh and engaging stories and create core memories for current Sounders and Reign players, fans, members, partners and peers. This is an exceptional moment in time where sport, specifically the global game of soccer, is at the center of culture. There is nothing more powerful than the…
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