July 18, 2024 – Major League Soccer (MLS)
San Diego FC News Release
San Diego FC announced today a multi-year agreement with DIRECTV, punctuated by DIRECTV appearing on the front of the Club’s first-ever jersey. DIRECTV will appear across the front of SDFC’s primary and secondary jerseys for all games beginning with the club’s inaugural 2025 Major League Soccer season.
The official jerseys, featuring DIRECTV’s first-ever foray into kit sponsorship in MLS, will launch ahead of the 2025 MLS season. SDFC jerseys with the DIRECTV brand across the chest and other related merchandise will be available at Eighteen Threads, the Club’s official retail store.
The “Chrome Club” sponsorship includes elements exclusive to DIRECTV, including content features, interior and exterior stadium branding, extensive TV-visible signage inside Snapdragon Stadium, and the opportunity to create co-branded retail promotions. In addition, the deal makes DIRECTV the official video entertainment provider for various SDFC venues, including the SDFC Performance Center in El Cajon and SDFC’s Global Headquarters in Little Italy.
As a leading distributor and aggregator of sports content for 30 years and headquartered in Southern California, DIRECTV’s collaboration with San Diego FC represents a natural alignment of values and goals. The partnership brings together two California brands that share a commitment to excellence and innovation and are dedicated to fostering a strong sense of community and delivering exceptional experiences to sports fans.
“DIRECTV is honored to be such an integral part of the fabric of the San Diego Football Club family,” said Vince Torres, chief marketing officer of DIRECTV. “This extensive sponsorship will allow us to join with the club at its infancy in meaningful ways and marry SDFC’s passion for soccer with our desire to reach the millions of fervent soccer fans in San Diego and nationally.”
This sponsorship will also bring benefits to San Diego FC and MLS fans across the country through activations with the team, in-venue at Snapdragon Stadium, within the San Diego community and throughout MLS. To further engage with the SDFC fanbase, DIRECTV intends to extend exclusive product offers and invitations to special events, as well as sponsor unique SDFC-themed contests and sweepstakes through DIRECTV Perks, starting with an opportunity to win a trip to meet international Mexican star and SDFC Designated Player Hirving “Chucky” Lozano at a PSV Eindhoven match. More…
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