June 7, 2024 – Major League Soccer (MLS)
Seattle Sounders FC News Release
RENTON, WASH. – Sounders FC today proudly announced that the club has been awarded top honors from both the 2024 Hashtag Sports Awards and 2024 Telly Awards, two prestigious global marketing and video competitions.
“We are thrilled and extremely proud to have been both selected as Best Brand Launch by the Hashtag Sports Awards and to have won Telly Award Gold,” said Sounders FC Chief Revenue & Marketing Officer Taylor Graham. “While our work is driven above all by a desire to steward this proud club for its players, fans and community, it is always humbling and rewarding to have that work commended by industry peers. These awards acknowledge the richness of the Sounders’ history while recognizing the people responsible for creating the campaigns and creative assets that tell our stories. I’d like to sincerely thank and congratulate all of the Sounders staff who have worked so tirelessly on this and other work, as well as Column, a local agency whose assistance has been invaluable.”
Developed to set the benchmark for effective fan and consumer engagement, the Hashtag Sports Awards celebrate top trends and proven fan engagement practices to inspire global sports media, marketing and entertainment industries to raise the bar of the fan experience. Sounders FC secured victory for Best Launch Campaign in the 2024 Hashtag Sports Awards, honored for the club’s landmark brand evolution campaign.
Announced in September 2023, Sounders FC’s brand evolution revealed a new crest and associated marks along a refreshed color palette ahead of the club’s 50th anniversary season, being celebrated this year. The new visual identity came about following dedicated development and comprehensive engagement with fans, supporters, community members and other club stakeholders and was designed to truly embrace the rich history and heritage of the Sounders name, more fully encompassing and celebrating every era of the club while positioning it to move boldly into the future. The evolution featured work by Column, a Seattle-based design consultancy specializing in brand identity. Column worked with Sounders FC to design and build several of the brand launch pieces, along with Name & Number, a U.S.-based soccer agency.
The Rave Green were selected as having produced the most engaging and effective launch of a brand, product or service, beating out a field of eight other finalists that included: the…
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