February 14, 2024 – Major League Soccer (MLS) – Toronto FC News Release
New LIVE content series, Crunch Time, offers a chance to be immersed in the culture of Toronto’s sports entertainment community, with unmissable moments and guest appearances that capture the energy of game day, live from Scotiabank Arena
TikTok and MLSE have teamed up to create the Creator Zone by TikTok, a dedicated, in-arena content space, the first of its kind in sports and entertainment in Canada. For fans who crave exclusive experiences, this partnership will deliver unique access to the Maple Leafs and Raptors game day experience at Scotiabank Arena.
Crunch Time, a partnership between TikTok, MLSE and Frito Lay Canada, will be the first program launched in the Creator Zone. Streaming live on TikTok, Crunch Time is a 12-part exclusive content series live from Scotiabank Arena that takes place ahead of select Toronto Maple Leafs and Toronto Raptors pre-game broadcasts during home games. With special guest creators and Frito Lay matchups curated for each, Crunch Time episodes will give fans both in-arena and at home the chance to experience the elements of sports culture outside of the game that connects our community of fans.
From team-themed art pieces to original songs, performances, custom-designed jerseys and giveaways, the TikTok creators and hosts will spotlight different elements of culture that surround sport. Fans can catch the first episode of Crunch Time tonight, February 14 at 6:30 pm ET, as the Raptors face the Indiana Pacers, followed by the Maple Leafs’ first Crunch Time programming on February 17.
“TikTok is the place where sports fans around the world gather to share their passion,” said Joshua Bloom, General Manager of Global Business Solutions, TikTok Canada. “We’re excited to collaborate with Frito Lay and MLSE on the introduction of our in-arena Creator Zone, and Crunch Time, where we’ll bring the intersection of Maple Leafs and Raptors fandom, and creator culture, to the next level – innovating together to bring pre-game thrills to our community on TikTok.”
Each day, fans around the world join together on TikTok to celebrate the excitement of sports and entertainment. With more than 14 million posts on #basketball and over 2.4 million posts on #hockey, and content spanning game commentary, highlights, behind-the-scenes and pre-game conversation, TikTok has become the go-to place for sports fans to gather as a global community and celebrate their favourite…
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