Ally Becomes Official ACC Sponsor

Ally and Disney create unprecedented media and collegiate collaboration to advance parity for women’s sports
 
First-of-its-kind initiative turns the tables on traditional media buying with more than 90% anchored in women’s sports

Through this relationship, Ally will become an official sponsor of the ACC, featuring the first-ever title sponsorships of the ACC Women’s Basketball Tournament and Women’s Soccer Championship, as well as the exclusive presenting sponsorship of the 2023 ACC Women’s Lacrosse Championship. 

 

CHARLOTTE, NC, February 20, 2023 —Ally Financial Inc. and The Walt Disney Company today announced the digital financial services company is extending its marketing presence and powerful support of women’s sports with a multi-year, multimillion dollar investment intentionally designed to advance equality in women’s sports coverage.

 

Today, women’s sports receive less than ten percent of media coverage, and too often, media investments for women’s sports are only included as an add-on to men’s packages. To increase representation and drive greater coverage of women’s sports, the collaboration features a media investment of more than 90 percent in women’s sports, focused on expanding game highlights, branded content and features across the ESPN networks, including regular SportsCenter segments that highlight top women’s sports accomplishments. Through this relationship, Ally will become an official sponsor of the Atlantic Coast Conference (ACC), featuring the first-ever title sponsorships of the ACC Women’s Basketball Tournament and Women’s Soccer Championship, as well as the exclusive presenting sponsorship of the 2023 ACC Women’s Lacrosse Championship.  

 

“For too long, women’s sports programming has been treated as an afterthought in the media buying process, perpetually giving women athletes the short end in terms of media exposure and income opportunity while limiting investment opportunities for brands. This cycle needs to change,” said Andrea Brimmer, chief marketing and public relations officer at Ally. “We are taking a major step forward together with Disney and the ACC to change the way women’s media is packaged, and through this barrier-breaking partnership – that channels funds directly to women’s sports and begins to level the playing…