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MBFC and USL Announce New Partnership with SeatGeek

Monterey Bay F.C. Welcomes Western Conference Foe San Antonio FC

November 7, 2022 – United Soccer League Championship (USL)Monterey Bay FC News Release

SEASIDE, Calif. and TAMPA, Florida – In coordination with United Soccer League (USL), Monterey Bay Football Club (Monterey Bay F.C.) has announced today a new partnership with SeatGeek that will enhance Union fans’ ticket-buying experience beginning with the 2023 campaign.


Under this new agreement, four other USL clubs have committed to use SeatGeek’s fan-friendly platform starting with the 2023 season: FC Tulsa, Detroit City FC, Lexington SC, and Richmond Kickers. Five other USL clubs have pre-existing partnerships with SeatGeek: Charleston Battery, Colorado Springs Switchbacks FC, Hartford Athletic, Louisville City FC, and New Mexico United. Positive reviews of SeatGeek’s technology from fans in those markets sparked conversations about a League deal.

As a full-stack event platform, SeatGeek builds ticketing technology for its clients from the inside out, helping teams reach more fans while giving supporters an upgraded experience when they get to the match. The platform recently launched SeatGeek Unify – a completely new client-facing box office interface that allows teams, theaters, and arenas to easily create, sell and manage access to their live entertainment ecosystem.

SeatGeek goes above and beyond the typical game day experience for USL club partners using its platform. It was the first ticketing platform to launch Deal Score to help fans find the best deal for an event from thousands of ticket listings. SeatGeek also made Fast Company’s Most Innovative Companies list this year for its in-app technology, Rally, which turns a ticket into a personal concierge, helping fans find match day driving directions, book a rideshare, purchase merchandise and more.

Continuing to make a name for itself in the global soccer community, SeatGeek also has a partnership with Major League Soccer and seven of its clubs, and it powers ticketing for half of the English Premier League’s clubs, including Liverpool F.C., Manchester City F.C., Aston Villa, Leicester City and Newcastle United.

More information about the new partnership between Monterey Bay F.C. and SeatGeek, including how it will improve fan experience, will be available in the coming months.

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