Misc Soccer News

Soccer Holdings Brings #HerGameToo Equality Movement to U.S.

First Half Penalty Leads to LouCity Loss at Tampa Bay

September 16, 2022 – United Soccer League Championship (USL)Louisville City FC News Release

Soccer Holdings, LLC – which fields the NWSL’s Racing Louisville FC and USL Championship’s Louisville City FC – has become the United States’ first soccer club to join HerGameToo, a nonprofit organization championing women in sports.


The movement amassed a following across Europe since founded in 2021 by 12 passionate female soccer fans. With Soccer Holdings’ support, it’s expanding to the U.S. market as the organization aims to create relationships alongside clubs committed to gender equality.

“I have always believed in ‘doing the right thing even when no one is watching,’ and at Soccer Holdings we believe that doing the right thing means leveling the playing field for all athletes,” said co-owner Christopher Harding. “That is why we invest equally into our men’s and women’s clubs. From our soccer-specific stadium to our state-of-the-art training facilities and an academy that creates a clear pathway to professional soccer for all our aspiring youth, an investment in equality will always win.

“We are honored to partner with HerGameToo to bring this meaningful movement stateside as we continue to shine a spotlight on our female athletes and work toward a new standard for women in sports.”

HerGameToo seeks to drive awareness, educate and develop a strong sense of community by creating strong relationships with clubs. That includes having a local presence from stadiums to soccer bars, fostering a welcoming environment for women around the game.

“We are absolutely thrilled to expand our efforts by announcing the first U.S. partnership with Racing Louisville,” said Amy Clement, founder of HerGameToo. “The club has made an investment in equitable training facilities and a stadium that we believe all female athletes around the world deserve – and we hope to see other clubs follow suit. At HerGameToo, we are passionate about making football a more welcoming place for women and look forward to developing more opportunities for women in soccer.”

In Louisville, LouCity launched in 2015 and won a pair of USL Championship titles, paving the way for construction of 15,304-capacity Lynn Family Stadium. Soccer Holdings won a bid for an NWSL franchise along the way, with Racing Louisville beginning play in 2021.

Both teams now call the privately financed, $15 million Lynn Family Sports Vision & Training Center home. Located two miles from the stadium, the facility provides…

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