August 18, 2022 – National Women’s Soccer League (NWSL) News Release
CHICAGO – The National Women’s Soccer League today announced the hiring of three senior executive roles, including Julie Haddon as the league’s Chief Marketing Officer, Tatjana Haenni as Chief Sporting Director, and Bill Ordower as Chief Operating Officer and Chief Legal Officer.
“I am excited to welcome Julie, Tatjana and Bill to the NWSL family,” said NWSL Commissioner Jessica Berman. “Throughout the hiring process we were intentional about finding individuals who not only have the experience and qualifications necessary to succeed in these roles, but also a genuine enthusiasm for the future of the league. I am confident Julie, Tatjana and Bill will add tremendous value to the league’s front office operations, and I am excited to have them on board as we continue taking the NWSL to new heights.”
As Chief Marketing Officer, Haddon will oversee the planning, development and execution of the league’s advertising, media, fan/player marketing, promotions, social media, influencer, research and brand efforts across all platforms. In addition, Haddon will drive development and implementation of emergent growth strategies across the league, lead licensing and eCommerce, and establish a marketing innovation pipeline to increase audiences and maximize league revenue opportunities.
“I couldn’t be prouder and more honored to lead Marketing for the NWSL,” said Haddon. “Working with a leader like Jessica, the players, clubs and the league staff to help grow and scale the NWSL into a global sports powerhouse is the opportunity of a lifetime. Soccer has always been the greatest game in the world, and I am thrilled to work with this remarkable organization, at this remarkable moment in time.”
As Chief Sporting Director, Haenni will collaborate with players, league officials and stakeholders to implement sporting strategies that distinguish and sustain the NWSL as the world’s premier women’s professional soccer league. Additionally, Haenni will lead the development of procedures, policies and programs to identify, attract, retain and grow the world’s best players, coaches and referees. Haenni will also work closely with a myriad of national and international entities, including FIFA, CONCACAF and U.S. Soccer, to support and advance the NWSL’s goals and initiatives.
“I have spent the majority of my professional career developing strategies to expand and elevate the women’s game on a global scale and…