Euro 2022 is upsetting all the right people, and that includes Lord Sugar

Euro 2022 is smashing attendance records, but for a certain strain of male viewer the sight of women playing football is just too upsetting.

Euro 2022 has now completed its first week, and the figures so far have been encouraging. Almost 69,000 people, a tournament record, turned out to see England scramble a 1-0 win against Austria in their opening match, and although talk of every single game being a sell-out has proved to be a little overstated, it seems highly unlikely that this tournament will turn out to be a disappointment in terms of attendance figures. Before a ball had even been kicked, more than twice as many tickets had been sold for this tournament than for the previous one held in the Netherlands in 2017, and the record for finals matches not involving a host nation has already been broken twice.

But, of course, it has not been entirely positive, and much of the criticism of the tournament has come from Men On The Internet, who have been only too pleased to express their opinions on something that they’re absolutely not interested in and yet are still sufficiently motivated to head for their preferred public forums to express exactly how much they don’t care, usually following that up with a list of grievances which indicate that their preference would be for women to only be involved in competitive getting in the kitchen and making them a cup of tea. Even in 2022 it’s forever the 1950s in some people’s heads.

Whether this is the case for Lord Sugar or not is somewhat ambiguous, but the former Spurs chairman and purveyor of cheap, crappy electronics opened up his tweeting device of choice on Saturday evening to make a complaint which suggested that he was either almost completely stupid or perhaps not even watching the damn football in the first place. Hold tight, readers, the following quotation does not contain a great deal of punctuation, grammar, or even sense:

‘I am watching the women football and notice that ALL the comentators are women. I also note when mens football is on there is a symobilic female comentator to cover the broadcasters arse. Should I complain there should me a male commentator in women’s football’

Well, Lord Soogurrr, you really had no need to complain. The BBC are using five commentators for Euro 2022, but only three of them – Robyn Cowen, Vicki Sparks and Pien Meulensteen – are women, with the other two – Jonathan Pearce and Mark Scott – being male. Indeed, Lord Saga sent his message 15…