Coventry City have released a new kit based on a design from 45 years ago. The retro market is big in football, and is continuing to grow.
It’s football kit launching time of the year again and Coventry City have, not for the first time in recent years, created a ripple of praise on social media. The new design is an old one, harking back to the ‘tramlines’ kit that they wore from 1975 to 1980 (although it is made by a different manufacturer to that which designed the original, the template of which was also used by Belgium at the 1982 World Cup and Wales during the late 1970s), and it’s not the first time that the club have gone back to the future for their design inspiration.
For the 2011/12 season, their kit aped the design used between 1962 and 1967, when the arrival of Jimmy Hill as manager took the club from the Third Division to the First in five years. Five years later, they matched the colour scheme used for the 1987 FA Cup final. And when Hummel regained the contract to supply them in 2019, they went straight in with a ‘half & half design’, which crossed Coventry’s kits of the late 1980s with a template that was popular elsewhere, most famously with the Denmark 1986 World Cup team.
In uncertain times, the rose-tinted glow of nostalgia can feel especially inviting, and this may be all the more pronounced for football clubs trying to invoke the spirit of a point in history when their team may have been better than it is now. It may or may not be worth noting that Coventry had a tough time between 2010 and 2020, but although, ‘If the players of today aren’t quite cutting the mustard, perhaps they’ll perform better if they’re cosplaying as one of that club’s more successful teams’ might not sound particularly convincing, when you factor in a ready-made market of men in their 40s who haven’t quite recovered from the fact that Madchester is as long ago to their kids as skiffle was to them, it starts to make more sense,…
Click Here to Read the Full Original Article at Football365…