May 4, 2022 – Major League Soccer (MLS) News Release
New York, N.Y. – Major League Soccer today announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an Official Partner of MLS.
With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-MLS partnership forges a deeper connection with fans, and fuels League growth on and off the field.
With 26 Club deals, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give fans access to exclusive rewards, polls, and opportunities for their favorite Clubs. MLS envisions that fans will be able to have the chance to win prizes for making correct game-related predictions and for correctly answering questions.
“At Major League Soccer, our Emerging Ventures team is always looking for ways to apply the latest technology to provide North America’s youngest and most tech-savvy fans with new opportunities to be connected in a significant way to our players and clubs,” said Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures. “We’re excited to continue our progressive approach to blockchain technology at MLS with Socios.com.”
With the highest percentage of millennial audience of any major U.S. sport, the deal with Socios.com seeks to enable MLS to combine its commitment to innovation and technology to leverage blockchain technology to provide the League and our clubs tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs’ social channels and receive digital signage at partner club home games.
“Joining forces with MLS to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch, Socios.com’s Chief Strategy Officer….
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