May 26, 2022 – MLS NEXT Pro (MLS NEXT Pro) – North Texas SC News Release
Dallas, TX – Sports fans in the Dallas Metroplex have spoken, and MexTour is back for four more years!
On the heels of the landmark four-year agreement launched in 2019 that brought the MexTour to Arlington’s AT&T Stadium on an annual basis, the Federación Mexicana de Fútbol (FMF), MLS’ FC Dallas, NFL’s Dallas Cowboys, and the Dallas Sports Commission today announced a four-year renewal of the partnership that will bring the popular Mexican Men’s National Team U.S. Tour back to North Texas annually through 2026, when U.S., Mexico and Canada will host the FIFA World Cup. This union further strengthens the FMF’s position with its dedicated fanbase in North America, while giving the Cowboys and FC Dallas more opportunities to interact with the passionate fans of the ever-popular Mexican National team in northern Texas.
The agreement was facilitated by FMF’s U.S. partner and commercial representative for the past 20 years, Soccer United Marketing (SUM). Besides the annual MexTour match, the Dallas events will include a MexTour Live concert and festival, featuring top headliners, and the AT&T Futbol Fiesta prior to each match. One of the key elements of the partnership is the continuation of the Copa Kin reading program, which has contributed to local public-school students in the Dallas area reading close to 10 million minutes in the past four years.
As part of the continuing partnership, the following initiatives will be implemented:
Events will be hosted throughout the Dallas/Fort Worth metropolitan area all year long, culminating with a celebration of the sport and its culture at a fan-fest and concert in downtown Dallas – MexTour Live – before each match
AT&T Stadium will build cross-promotional opportunities between its initiatives and the FMF, such as including integration of athlete messages into its annual Hispanic Heritage Celebration at Dallas Cowboys games.
FC Dallas will…
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