May 24, 2022 – United Soccer League Championship (USL) – Oakland Roots News Release
Oakland, CA – Oakland Roots Sports Club officially announced the launch of Oakland Soul, a Purpose-driven, women’s soccer team debuting in the USL W League in 2023. The club will officially launch the Oakland Soul crest and brand identity at an event on June 23rd, the 50th anniversary of Title IX, the most important piece of legislation in the history of women’s sports.
“We’re thrilled to be taking the next steps in realizing our vision for soccer in Oakland, a sport that should be open and accessible to everyone” said Lindsay Barenz, President of the Oakland Roots and Oakland Soul. “A women’s team in Oakland has been part of our purpose since day one. As part of the USL W League family, we want Oakland Soul to raise the bar for pre-professional development and continue harnessing the magic of Oakland and the power of sport as a force for social good.”
The launch of Oakland Soul comes after a multi-year, community engagement campaign. The ‘Soul’ concept emerged from this process. Oakland’s soul, past and present, is art, music, food, culture and activism. Oakland Roots are what made us, Oakland Soul is who we are.
“We are building something truly special here in Oakland,” said Roots and Soul investor Alyssa Henry. “The response to the club so far has been amazing, and a sign that this was the right idea at the right time. I believe the same is true for Oakland Soul. The opportunity right now in women’s sports is enormous and I encourage more women to join us in the investor group and help us create more opportunities for girls to succeed on and off the field”.
“Oakland Soul is a tremendous addition to the W League for the 2023 season,” said Amanda Vandervort, President of USL Super League and W League. “Oakland is a special place with plenty of local pride and we know the heart of the community will come through with Soul.”
Oakland Roots Members, members of the media, and our…
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