May 4, 2022 – Major League Soccer (MLS) – New York Red Bulls News Release
HARRISON, N.J. – New York Red Bulls today announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an official partner of New York Red Bulls.
With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-New York Red Bulls partnership forges a deeper connection with fans, and fuels growth on and off the field.
With 26 Club deals, including New York Red Bulls, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give fans access to exclusive rewards, polls, and opportunities for their favorite clubs. New York Red Bulls envisions that fans will be able to have the chance to win prizes for making correct game-related predictions and for correctly answering questions.
With the highest percentage of millennial audience of any major U.S. sport, the deal with Socios.com seeks to enable New York Red Bulls to combine its commitment to innovation and technology to leverage blockchain technology to provide New York Red Bulls tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs’ social channels and receive digital signage at partner club home games.
“Joining forces with New York Red Bulls to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch, Socios.com’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be.”
The agreement also enables Socios.com, New York Red Bulls, and the League to work together on new fan engagement products in the years…
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