April 28, 2022 – United Soccer League One (USL1) – FC Tucson News Release
TUCSON, Ariz. – Through Breakthru Beverage Group, one of the leading beverage companies in North America, their Barefoot Wine and Familia Camarena Tequila brands will once again back FC Tucson.
Barefoot Wine and Familia Camarena Tequila will be the Exclusive Wine and Spirits Partners, respectively, for FC Tucson’s 2022 season. With over 7,000 associates and 6,000 brands, Breakthru Beverage Group is the leading North American beverage wholesaler and aspires to drive innovation in the marketplace with a nimble and insightful approach to business while giving back to each community it serves.
“Breakthru Beverage is committed to seeing local professional soccer be successful in the community while helping FC Tucson fans enjoy high quality adult beverages inside and out of the stadium,” said FC Tucson President Amanda Powers. “We’re proud to be able to continue our partnership with a dedicated and driven brand like Breakthru Beverage, and provide our fans with two of the top wine and spirit varieties.”
This is the second year the brands have come together to support FC Tucson and this year the partnership will include improving and enhancing the concessions experience at Kino North Stadium by featuring signature cocktails such as the Monsoon Margarita, featuring Camarena Tequila.
“We are thrilled to once again be partnering with FC Tucson,” said Breakthru Beverage Vice President of Sales John Tisa. “Continuing this partnership was a natural fit for us. The club has great ambitions on and off the field and is aligned with our internal and external company initiatives.”
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