Published on June 4, 2026 under National Women’s Soccer League (NWSL)
Seattle Reign FC News Release
RENTON, WASH. – Seattle Reign FC today announced the launch of “Kids 12 & Under Free,” presented by Starbucks Coffee Company, a first-of-its-kind long-term commitment to invest in the next generation of women’s sports fans. Designed to remove barriers for families and young fans, the program reflects a new model for fan development in professional sports – one centered on participation, accessibility, experience and belonging from an early age.
While kids free ticketing initiatives are not new in professional sports, the initiative represents the first step in a broader evolution of how Seattle Reign FC is building fandom, membership and long-term participation around women’s sports. The club is intentionally investing in new models designed to grow its fanbase through accessible and affordable live experiences, repeat engagement, community participation and lifelong connection to the game.
Beginning with the club’s next home match on Sunday, July 12 against Portland Thorns FC, families who purchase one adult ticket are eligible to receive up to five complimentary tickets for children ages 12 and under at select Reign FC home matches during the 2026 season. Families can choose one or multiple eligible matches.
“We believe the future of the game should be accessible,” said Seattle Reign FC Chief Business Officer Maya Mendoza-Exstrom. “If we want to shape the future of women’s sports culture, we have to intentionally invite the next generation into it – not occasionally, but consistently. This initiative reflects a broader evolution in how we think about fandom, participation and belonging, and how we build lifelong connection around this club and this sport.”
As Seattle prepares to welcome the world for the 2026 FIFA Men’s World Cup this summer, Reign FC is using this moment as a launch point for long-term initiatives designed to attract new fans, evolve alongside a growing fanbase and ensure more people throughout the community can connect with the growth of women’s sports globally.
“We want young fans to grow up feeling like this club belongs to them,” said Mendoza-Exstrom. “Kids 12 & Under Free is about creating traditions, core memories and repeat experiences for families throughout Washington State. Our goal is not simply to bring kids to one match, but invite them to belong and help us shape the next generation of Reign FC fandom.”
Starbucks joins…