May 15, 2024 – Canadian Premier League (CPL) News Release
Toronto, ON – The Canadian Premier League (CPL) today launched its first capsule with Canadian brand Peace Collective, providing fans of the League with a premium lifestyle-inspired collection fit for both matchday and every day.
The Peace Collective X Canadian Premier League capsule , a limited edition collection of curated pieces, features streetwear-inspired garments for fans of all eight CPL clubs. Together, these two Canadian companies are providing soccer fans from coast to coast with an elevated fashion experience, whether they are pitch side or hitting the streets.
The capsule also supports Peace Collective’s mission to help Canadians look good while giving back. A portion of the proceeds from each sale from the capsule will be put toward Peace Collective’s goal to raise $1 million by 2030 for various causes such as mental health research and refugee aid.
“We aim to deliver the best apparel options for our fans and Peace Collective is certainly one of the best among Canadian companies when it comes to blending sport and lifestyle wear,” said Glen Johnson, Executive Vice President, Canadian Premier League . “We’re excited to see pieces from this capsule at our games and we’ll be thrilled to know each and every one of them plays a role in Peace Collective’s dedication to giving back to the community.”
The Canadian Premier League is the latest professional sports organization to collaborate with Peace Collective, following in the footsteps of Major League Baseball (MLB), the National Basketball Association (NBA) and the National Football League (NFL). The capsule features men’s, women’s and kids’ styles. Additional items are also available through select club websites and in select stadiums.
“At Peace Collective we’re very passionate about the growth of Canadian Soccer and are excited to be a part of the Canadian Premier League’s mission to create an amazing experience for passionate Canadians,” said Yanah Dhailieh, Founder and CEO, Peace Collective.
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