Canadian Premier League and Westjet Re-Sign Multi-Year Partnership

Toronto, ON – The Canadian Premier League (CPL) today announced it has renewed its partnership with WestJet, extending the Calgary-based brand’s commitment to serving as the Official Airline and Vacation Partner of the CPL and its member clubs for another four years.

The CPL and its member clubs first teamed up with WestJet in 2019, establishing a partnership founded on a mutual passion for engaging with local communities from coast to coast and connecting them with the energetic soccer scene in Canada and around the world. Over the first four years of its partnership with the CPL, WestJet built a strong relationship with Canada’s blossoming community of ardent soccer fans through consumer contesting and brought supporters across the country closer to the game. Further, the airline played an instrumental role in providing essential travel that CPL clubs, players and staff around the country relied upon to compete every season.

“WestJet is a truly invested partner who is committed to supporting our mission to not only grow the game of soccer in Canada but to engage with, and empower every community we touch,” said Glen Johnson, Executive Vice President, Canadian Premier League and Canadian Soccer Business.

“Canada is a big, beautiful country and that means a lot of travel for our clubs, who go from Vancouver Island to Halifax and nearly everywhere in between. We are grateful to WestJet for helping us get our teams and supporters where they need to go, knowing that together we can make an even greater impact within our league and on the many people who love soccer in Canada.”

As Calgary’s hometown airline, WestJet will continue to serve as the kit sponsor for 2023 CPL regular season winner Cavalry FC, who will bear its logo on the front of the team’s jerseys for the sixth consecutive season in 2024. The kits will receive added international exposure when they are worn during Cavalry’s run in the 2024 Concacaf Champions Cup, the premier club competition within North and Central America and Caribbean soccer, which begins in February 2024.

“WestJet is proud to extend our partnership with the Canadian Premier League as the official airline sponsor for another four years as we approach the kickoff of the highly anticipated 2024 season,” said John Weatherill, WestJet Group Executive Vice-President and Chief Commercial Officer.

“The Canadian Premier League has elevated Canada’s soccer fervor onto the…